The curriculum

Four decisions. One evening. A business that actually exists.

No theory, no 12-week course. The Launch Lab walks you through the four decisions that take a first-time founder from "someday" to open for business — in the exact order that keeps you moving. Here is every module, start to finish.

First 12 minutes

Pick the right structure

Sole proprietor or LLC? We cut through the fear with a plain-English decision you can make on the call — based on what you're selling, your risk, and your state.

›The real difference between sole prop, LLC and S-corp — in one minute
›When an LLC is worth it (and when it's just paperwork you don't need yet)
›Exactly where and how to register in your state

Next 12 minutes

Open the business bank account

The single fastest way to feel like a real business — and to save yourself at tax time. We set up clean money separation before you take a dollar.

›What you need to open an account (EIN, docs, and the shortcuts)
›A simple system to never mix business and personal money again
›The three numbers to track from day one

Next 18 minutes

Price your first offer

Most founders undercharge out of fear. You'll leave with one clear offer and a price you can say out loud without flinching.

›The pricing formula that accounts for your time, costs and worth
›How to package one offer instead of a confusing menu
›Scripts for raising your price without losing the client

Final 18 minutes

Land your first paying customer

The hardest message to send is the first one. We hand you the exact words — and a 7-day plan — to turn conversations into your first sale.

›The outreach message that starts real conversations (copy-paste ready)
›Where your first ten customers are hiding right now
›A simple 7-day plan to go from the workshop to a paid invoice

Four decisions. One evening. A business that actually exists.

Pick the right structure

Open the business bank account

Price your first offer

Land your first paying customer

What you walk away with

Ready to work through all four?